Don’t Knock TikTok (Yet): Lessons from Livestream Content

Credit: iStock.com/mediaphotos
Credit: iStock.com/mediaphotos

The rapid rise of livestream content development and consumption has been nothing short of remarkable. According to Ceci (2022), 126.7 million users in the United States viewed livestreaming content on mobile devices in 2019; the same year, 23 percent of Americans livestreamed content themselves. In other words, a vast segment of the US population finds livestream content valuable to both consume and create. Not surprisingly, Gen Z students are heavy livestream users (Huang, 2022). Considering the sheer popularity of livestreaming platforms, especially among those of traditional college age, educators should pay attention to these phenomena and even try to garner a few teaching strategies that may align with livestream content.


To continue reading, you must be a Teaching Professor Subscriber. Please log in or sign up for full access.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

I have two loves: teaching and learning. Although I love them for different reasons, I’ve been passionate about...
Here are some selected highlights from my long history of using educational technology:
  • When I started in academia,...
  • When generative AI (GenAI) appeared on the higher education landscape, the general reaction ranged from enthusiasm and curiosity...
    Not one. Not two. Eleven. That’s how many times my fellow panelists and I touted our university’s low...
    The flipped classroom has become something of a buzzword in higher education, often praised as a silver bullet...
    The integration of generative AI into education is an exciting opportunity to transform how we learn and teach....

    Create a free account, or log in.

    Gain access to limited free articles, news alerts, and select newsletters

    Login here

    Get unlimited access to The Teaching Professor

    Stay informed. Subscribe Now.

    WELCOME OFFER

    $19.00 $14.00/month

    for your first 6 months. Use coupon code TP6MO.

    $19.00 thereafter. Cancel anytime.

    Enjoy unlimited access to all of The Teaching Professor

    You only have  free article views remaining.

    WELCOME OFFER

    $19.00 $14.00/month

    for your first 6 months. Use coupon code TP6MO.

    $19.00 a month thereafter. Cancel anytime.