Inviting Students into Your World

I spent many years managing a multimillion-dollar marketing budget for an online program and many years training faculty to be great teachers. One thing both experiences taught me is that institutions too often let marketing encroach on teaching. They do so when they create standardized templates and formats for online and face-to-face teaching material under the banner of enforcing “brand awareness”—for example, PowerPoint templates with the institution’s logo on every slide.