Don’t Knock TikTok (Yet): Lessons from Livestream Content
Michael G. Strawser, Bridget Rubenking, and Erica Kight
November 27, 2023
The rapid rise of livestream content development and consumption has been nothing short of remarkable. According to Ceci (2022), 126.7 million users in the United States viewed livestreaming content on mobile devices in 2019; the same year, 23 percent of Americans livestreamed content themselves. In
