I need to start out by saying that the article I’m writing about here isn’t for everyone. It’s not like any pedagogical piece I have ever read, and I’ve read quite a few. My colleague Linda Shadiow put me onto it, and although the article may not have universal appeal, the topic it addresses concerns faculty pretty much everywhere. How do we get students to pay attention? Their attention spans are short and move quickly between unrelated topics. Can we teach them how to pay attention? Is there value in trying to do so?